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Posts Tagged ‘bernadette corporationg’

Lazzarato is able to distinguish his approach from traditional historical materialism with a few key reversals. The first is an elaboration on an argument he shares with Read: production is ‘greater’ than reproduction, which is just a translation of D&G’s claim that the virtual is richer than the actual. But rather than remaining within the capitalist mode of production, which treats it as a de facto totality, Lazzarato uses Tarde to make a move that detaches his analysis from capitalist production almost completely:

invention, as the creation of the possible and its process of actualisation in the souls (of consumers as well as workers), is the real production, whilst what Marx and the economists call production is, in reality, a reproduction (or a manufacture of a product or a management of a service even if in this case the things are a bit more complicated). (CLCL: 192)

In place of the totality of the mode of production, Lazzarato posit an original dynamic multiplicity. It is from that multiplicity that everything is constructed. Lazzarato then fully integrates a Foucaultian analysis within this metaphysics of the multiple.

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