The future is ‘connectivity,’ or so say today’s tech execs. “Soon everyone on Earth will be connected,” they declare, followed by worn promises of increased productivity, health, education, and happiness.[i]
On its face, they are simply echoing the old trope of the level playing field repeated by empire builders from Niccolò Machiavelli to Thomas Friedman. What then is new? How connectivity forges horizontal connections between the virtual and physical worlds. As a consequence, the digital logic of combinatorial difference is now used as a tool of governance to “intensify, accelerate, and exacerbate phenomena in the world so that a difference in degree will become a difference in kind.”[ii]
In sum, connectivity is the new techno-utopian business strategy that braids the physical with the virtual to create a socio-political empire of difference.
Google’s connectivity thesis is a sign that power is logistical – its authority resides in roads, cellphone towers, and data centers, which are overseen by legislators who keep the flows moving. Continue reading “Confronting Connectivity”
What does capital sound like? Do we hear it in the grinding gears of industry? The rustling papers of bureaucracy? The idle chatter of company spokesmen? The business maxims of a boss?
Though deceptively simple, the question is not an innocent one. How people listen for capitalism has major implications for public address, rhetorical theory, and Deleuze studies. As far as scholars of public address still rely on Aristotle’s two-fold definition of humans (“man is the only animal to possess language,” and “man is a political animal”), politics is central to the field. The rapport between capitalism and orality is far less certain. This ambiguity raises an important theoretical question: is rhetoric even important for the study of capitalism? And if rhetorical theory does have a role in critiquing capital, what is role of Marxist linguistics?
Today, I explore French Marxists Gilles Deleuze and Félix Guattari’s suggestion that capitalism speaks in a voice even more nefarious than the ideological speech of politicians. According to them, capitalism acts through the inhuman code of asignifying semiotics.
I set the context through the global financial crisis of 2007-2008. I show how capitalism operates through “semiotic operators,” such as “stock market indices, currency, mathematical equations, diagrams, computer languages, national and corporate accounting” (Lazzarato, Signs and Machines, 39). I draw two implications from this finding: first, that there is a regime of signs distinct to capital, and second, that they draw on categories of rhetoric beyond those established in rhetorical theory. Continue reading “Hearing the “Languages of Infrastructures”: Capitalism as Public Address”